We’re a company that approaches home accessories from a different angle. We believe that sometimes you have to step back and take a fresh look at what once seemed obvious, even when you’re talking about something as ordinary as a towel bar or a soap holder. That’s the step that turns the ordinary into the extraordinary.
Does a product design make sense? Can it make more sense? Can it do what it’s supposed to do, but better? Can it look more interesting? Is it fun? (Yes, we think ‘fun’ can be a valid design criterion.)
For instance, how many times have you wasted time struggling to clean a shower soap holder? We think there’s a better way. What if that soap holder detached? You could easily clean it. Or consider a modular system that lets you flexibly organize your jewelry, soap dispenser and other bathroom necessities.
We don’t think those kinds of insights are mere novelties. They are the beating heart of innovation. Common sense elements, fused with cutting-edge design, high manufacturing standards, and unrivaled quality and finish. We really care about these things and we hope you do, too.
In our creative design process, we’d found that inspiration comes from many places. Shapes. Textures. Materials. Different cultures and countries. Nature. Swedish places with funny dots over the vowels. The list is endless. You gather, you assess, and you process all of it. Then you concentrate on making something better than you’ve ever seen.
It’s not just a good way to make a product. It’s a good way to live life.